explorE OUR PROGRAMS

Number Uno Pizza
Learn More
Atelier Drome Architecture
Learn More

World Cup 2026

World Cup 2026 brought record foot traffic and more than half a million people to the neighborhood in June and July. Fans continued to come to Pioneer Square even after the last match in Seattle with thousands gathering for watch parties in Occidental Square and local venues showing the matches.

People came to enjoy World Cup in Pioneer Square using every form of public transportation. The scale of the neighborhood makes it friendly for transit riders, pedestrians and those using scooters and bikes.

What they found was a variety of small businesses offering something that you can’t find anywhere else in the city. It is only in Pioneer Square that you can sample such a wide variety of food and drink options, find the most unique retail stores, and enjoy our concentration of art galleries.

Pioneer Square welcomed the world and the world embraced Seattle’s original neighborhood. Help to keep that spirit of community alive by coming back to enjoy all that Pioneer Square has to offer.

See all the upcoming events in Pioneer Square

Discover a lovely local restaurant

Find your next shopping adventure

View the slideshow of World Cup highlights

  • On June 19, the USA team faced off with Australia. More than 150,000 people gathered in Pioneer Square, the biggest turnout until the next USA match on July 6.

  • Thousands of ebikes and scooters helped fans get to and from the matches.

  • Merchants Cafe was one of the Pioneer Square businesses that served many fans during the matches.

  • Many businesses expanded their footprint by offering outdoor service during the matches.

  • The biggest crowds in Pioneer Square attended the July 6 match between the USA and Belgium. More than 163,000 fans came through the neighborhood.

  • Many fans gathered in Occidental Square to watch the matches on a 25-foot LED screen under the shade of our London Plane trees.

  • The Alliance worked with local food establishments to offer free “surprise and delight” gifts for visitors. Some lucky fans received Molly Moon ice cream.

  • Garlic knots from DeLeo Bros. Pizza were also a big hit as “surprise and delight” gifts.

  • An impromptu concert by a local band was just one of the fun ways that people joined in the celebration.

  • A DJ spun tunes to keep the party going in Occidental Park.

  • Every match in Seattle was sold out and the number of people in Pioneer Square for each match exceeded the capacity of the stadium.

  • Many families attended the matches and kids had a great time playing on the soccer pitch in Occidental Park.

  • Watch parties at local venues helped attract fans of all kinds.

  • We’ll never forget our World Cup experience. Now come back to Pioneer Square to find more fun experiences!