Promote the Arrival of Bertha the Tunnel Boring Machine

BerthaVia WSDOT:


Hello Waterfront and Pioneer Square neighbors,

I’m sure you’ve all noticed the extensive launch pit construction near CenturyLink Field in preparation for the arrival of Bertha, our massive SR 99 tunnel boring machine. Early this spring, Bertha will make a big splash in Elliott Bay as she travels from Japan to Terminal 46. Once in port, crews will take Bertha off the barge, piece by piece, and rebuild her in the launch pit. Many of you will have a great view of this exciting event!

We think this is a great opportunity for your business (or a group of businesses) to design a promotion in celebration of Bertha’s arrival. Think of the themed happy hours, signature menu items or beverages, informative cruise trips, Great Wheel rides and fun specials you could offer, all inviting customers to your place for an exclusive look at Bertha. We will be using social media and other networks to get the word out about Bertha’s arrival and we encourage you to do the same. If you would like to talk more about promotional ideas and opportunities, we’d be happy to help brainstorm or discuss potential partnership opportunities you could market to your customers.

To see this opportunity in action, check out how Tacoma businesses are celebrating tomorrow’s reopening of the Murray Morgan Bridge with discounts and specials. Note their creativity with the number 11 (Murray Morgan is also known as the 11th Street Bridge) and asking customers to say “I love the Murray Morgan Bridge” to redeem specials.

We’ll follow up with you in the next week or two, but in the meantime, don’t hesitate to contact Kerston Swartz (206-805-2875, with any questions.

For current program information, visit