Promote the Arrival of Bertha the Tunnel Boring Machine

BerthaVia WSDOT:

 

Hello Waterfront and Pioneer Square neighbors,

I’m sure you’ve all noticed the extensive launch pit construction near CenturyLink Field in preparation for the arrival of Bertha, our massive SR 99 tunnel boring machine. Early this spring, Bertha will make a big splash in Elliott Bay as she travels from Japan to Terminal 46. Once in port, crews will take Bertha off the barge, piece by piece, and rebuild her in the launch pit. Many of you will have a great view of this exciting event!

We think this is a great opportunity for your business (or a group of businesses) to design a promotion in celebration of Bertha’s arrival. Think of the themed happy hours, signature menu items or beverages, informative cruise trips, Great Wheel rides and fun specials you could offer, all inviting customers to your place for an exclusive look at Bertha. We will be using social media and other networks to get the word out about Bertha’s arrival and we encourage you to do the same. If you would like to talk more about promotional ideas and opportunities, we’d be happy to help brainstorm or discuss potential partnership opportunities you could market to your customers.

To see this opportunity in action, check out how Tacoma businesses are celebrating tomorrow’s reopening of the Murray Morgan Bridge with discounts and specials. Note their creativity with the number 11 (Murray Morgan is also known as the 11th Street Bridge) and asking customers to say “I love the Murray Morgan Bridge” to redeem specials.

We’ll follow up with you in the next week or two, but in the meantime, don’t hesitate to contact Kerston Swartz (206-805-2875, swartzk@consultant.wsdot.wa.gov) with any questions.

For current program information, visit www.alaskanwayviaduct.org.

Weekly Transportation Construction Coordination Update – February 7, 2013

SR 99 tunnel - launch pit wall constructionHighlights:

  •  Beginning Feb 9, the Yesler Way and Broadway intersection will be closed for 21 days.
  •  Feb 12 to Feb 28, 1st Ave will have full time lane restrictions between Union St and Stewart St. Only one block is affected at a time. One lane southbound and two northbound will remain open.
  •  Feb 15 – 19, Spokane St Viaduct will be closed eastbound at 4th Ave S off ramp. The on ramps to I-5 and S Columbian Way will also be closed at Spokane St and 6th Ave S. Detour via 6th Ave S and 4th Ave S to S Atlantic St.

 This update is also available on the SDOT Website: http://www.seattle.gov/transportation/constructionlookahead.htm

For a map of these events, visit: http://seattle.gov/travelers

Update to the Neighborhood – February 2013

Leslie Smith, Executive Director of the Alliance for Pioneer SquareJanuary has been an amazingly busy month! Alliance staff is busy recruiting new businesses, planning events and advertising, and building infrastructure to better serve the neighborhood. With this flurry of activity we are excited to welcome Melany Brown, our new Director of Operations; a great addition to our fabulous team.  Please see Karen True’s article about everyone else we are welcoming to the neighborhood; what an exciting time!

And an early warning! Save the date, Monday, March 18th 4:30 to 6:30 pm. Mayor Mike McGinn and the Alliance for Pioneer Square, update to stakeholders. More details to come.

See you in the neighborhood!

 

Leslie Smith

Executive Director

Alliance for Pioneer Square