The Alliance for Pioneer Square strives to effectively market, brand, and promote Pioneer Square through the following ways:

A. Develop a Comprehensive PR, Marketing, and Branding Strategy for Pioneer Square

  • Continue to promote Pioneer Square as a cool, artsy destination for locals and visitors
  • Develop strategies to market and connect Pioneer Square’s unique mix of cultural assets – architecture, history (including Trail to Treasure), museums, parks (including the Klondike Gold Rush National Historical Park), art galleries and studios, restaurants, retail, and the busiest public transit hub in the Pacific Northwest

B. Create and Implement a Communications Plan

  • Continue positive media strategy; generate positive stories about the neighborhood
  • Implement a customer relationship management system to improve communication with all segments of the neighborhood, delivering relevant information in a timely manner