The Alliance for Pioneer Square has several technical assistance resources available to Pioneer Square businesses. In 2020, the Alliance partnered with Grow with Google and Merchant Method to produce two series of technical assistance workshops to assist businesses.
Merchant Method Workshops
The Alliance for Pioneer Square invites businesses to view four workshops hosted by Merchant Method.
Marketing Videos Made Simple: A Quick Start Guide for Small Businesses. Learn how to get started with video marketing, planning and creating content for your video’s and how to market and create engagement for them once they are published. The live-streaming of this workshop can still access a recording of the the presentation here. Merchant Method will continue to monitor this video for comments, so business owners are welcome to engage with the video and ask questions or provide any feedback. Merchant Method has also provided some additional training resources which can be downloaded here to further assist businesses as they scale up their video marketing efforts.
The Infinite Content Model Workshop Part 1 & 2: Create Profitable Content Ideas For Your Business: Learn how to create content marketing for you business during this two-part workshop series. View the Part 1 workshop recording here, workshop materials here and audio recording here before this workshop. Part 2 workshop recording and materials can be found here and here.
Profitable Pricing For Inventory-Based Businesses: Learn To Think Critically About Your Prices: Learn more about pricing for inventory-based businesses during this 90-minute workshop. The recorded live-streaming of this workshop can be accessed here, along with the workshop materials here.
Creative Collaborations For Small Businesses: A Guide To Creating Valuable Relationships: Learn how to forge relationships through collaborations during this 90-minute workshop. The recorded live-stream of this workshop can be access here, along with the workshop materials here.
Grow with Google Workshops
The Alliance for Pioneer Square invites businesses to view a three-part webinar series with Google. Learn how to reach customers online with Google, use data to drive growth, and how to make your website work for you. These sessions are led by Grow with Google international speaker and trainer, Corissa Saint Laurent. She is a speaker and trainer who has spent 15 years helping businesses grow through experiential, engagement, and digital marketing. Learn more about Corissa here
Reach Customers Online with Google: Learn how your business can be found online with Google. This workshop explains how Google Search works and how you can improve a website’s visibility with Search Engine Optimization (SEO). You’ll also learn how Google My Business, Google Trends, Search Console, Google Analytics, and Google Ads can help you reach your potential customers. The recording and presentation slides are now available.
Using Data (Google Analytics) to Drive Growth: Learn best practices and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions. In this workshop, you’ll learn how to identify business goals and how you plan to use your online presence to achieve them. You’ll also learn how to incorporate data into your marketing plan and select tools to help you find the answers you need. The recording and presentation slides are now available.
Make Your Website Work for You: Discover how to create a search-friendly website that drives user action and supports their goals. Whether launching a new website or sprucing up an old one, this workshop will help. You’ll learn new ways to connect online and the components of a great website. The recording and presentation slides are now available.